Vernal Group and Prego Århus ApS form strategic partnership

Vernal Group and Prego Århus ApS form strategic partnership
Vernal Group, the organisation behind Tytex A/S of Ikast, Denmark, and the Danish entrepreneurial company Prego Århus ApS have recently entered into a strategic partnership Vernal Group, the organisation behind Tytex A/S of Ikast, Denmark, and the Danish entrepreneurial company Prego Århus ApS have recently entered into a strategic partnership with the aim of developing common synergies in textile niche products for the global healthcare market.

Prego develops and markets designer headscarves and other headwear for people who have lost their hair permanently or temporarily, often as a result of illness. The products are marketed under the two brands “Christine” and “Care to wear”.
”I greatly look forward to cooperating with a professional, experienced and globally anchored player on the market,” says Creative Director Tine Fuglsang, founder of Prego Århus ApS.

At Vernal Group it is mainly the subsidiary Tytex Group, a leading company in a range of medical textiles, which will benefit from the close cooperation with Prego.

”For us, the aim the of the partnership is the development of growth synergies, as we see that Prego's profile and products mesh well with the Tytex product range and sales structure," says Thomas Klausen, President of Tytex Group.

The cooperation with Prego is Vernal Group’s first step towards developing an incubator model, under which Vernal will work together with entrepreneurs with innovative products or a unique distribution form and preferably with an already tested business model, for purposes such as boosting their introduction on the global market. The aim is that such relationships will create growth and new opportunities for both parties.

“We are impressed at Prego’s approach to the market, its innovative products and entrepreneurial spirit. We are convinced that partnership will increase the innovation level at both Vernal and Tytex. At the same time we judge that Prego will be able to benefit from our global model and structured approach to business development,” says Peter Aggersbjerg of Vernal Group.

Prego and Vernal are currently clarifying the areas where cooperation could lead to competitive advantages and commercial opportunities and are taking a look at the potential in sales and marketing, logistics (buying, stores and distribution), product development and use of tools in the areas of personnel development, quality and environmental management and IT.

For further information please contact: Creative Director, Prego Århus ApS: Tine Fuglsang, Tel.: +45 70250077
President, Tytex Group: Thomas Klausen, Tel.: +41 61 485 5302

About Prego Århus ApS
The company was founded by Tine Fuglsang in 2003. The company is based on the innovative idea of creating designer headscarves in natural materials such as cotton and silk and thereby forming an alternative to wigs and synthetic headscarves. Prego’s products are designed in collaboration with well-known international designers and in close contact with the products’ users. Prego also works together with and supports health organisations such as the Danish Cancer Society and the Danish Children's Cancer Fund. Prego Århus ApS is currently the Scandinavian market leader within its field and is gaining a foothold on the global markets within headwear for women and children who have lost their hair. Prego has four employees at its office in Århus.

About Vernal and Tytex Group
Vernal was formed in summer 2006 as the parent company for two leading businesses within the niche production of specialised technical textiles, Tytex Group and Norafin Group. Tytex Group has a strategic focus on medical textiles for the global healthcare markets and is the market leader for a number of incontinence products, orthopaedic products, pregnancy and breastfeeding underwear and in bandages, fixings and support products for hospital use. The Norafin Group manufactures highly specialised nonwoven fabrics, for example for use within filtration, personal protection and medical applications (www.norafin.com). Vernal Group employs 625 persons in Switzerland, Denmark, Germany, Ireland, UK, Slovakia, USA, Thailand and Japan and is owned by LD Equity (Danmark).

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